Tuesday, 31 August 2010 07:59
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Are Coaches Being Glorified?

Question: I do not score goals, run for touchdowns or make baskets: I do not make passes, receive passes or make errant passes: I do not stop goals, make tackles or cover the opposition: I do not dribble, or stick handle around opponents: and I do not sacrifice my body physically for the team. But I am involved in sports and get the most close ups and individual airtime on Television than anyone else during a sports cast. Who Am I?


With the NHL and NBA playoffs in progress and the World Cup just ready to begin, sports fans will be watching countless hours of team sports on TV. The camera’s will focus on many sports personalities but it’s the coaches that will literally hog the TV screens with most of the close ups.  Although sport has always identified the coach as an important person in the scheme of things, the expectations put on a coach, especially as an entertainment value, has increased substantially in the past decade. It is quite common for cameras to be solely focused on the coach to see what their reaction is in the game. We see close ups of their reactions to goals, touchdowns, penalty calls and Qnow the coaches are practically part of the replays.

If a player has a scoring opportunity, in many cases the coach may have thought out the play to create the chance but ultimately, it is the skill of the player that will decide the fate of that moment. But we still want to see how coaches react, look, cheer, curse or whatever else they do during a game.



The media has certainly helped glorify the coach and his/her importance to the athletic results on the field, floor, ice or diamond. But does the coach actually deserve this attention? TV stations will do what it takes to improve ratings and if fans want to see a coach’s reaction then they will get it. Unfortunately, too many youth coaches think they need to behave as though they are coaching the pros and are on TV. Some youth coaches believe all eyes are on them to produce winning results. In reality, most coaches are strictly volunteers and they are not expected to produce winning results. Some coaches may want to coach at a higher level but while they are coaching kids, they must understand that their role is not to produce winning teams at the expense of the child’s social development and certainly not in an entertainment, ratings grabber sort of way.

What is the role of the youth coach and how important are they in that job?
The coach, regardless of the age group and level he or she is coaching, has a very important role in the relationship with the athletes of the team outside of simply teaching skills and tactics. In fact, this role is probably more important than most coaches themselves understand. Studies have shown over and over that a coach is a very influential person in a child’s life and actually is the second most important person in children’s lives next to the parent. In fact, in cases where there are parental problems or a child has lost a parent, the coach can take on those roles as well. At each age group, the coach influences players in different ways. How a coach interacts with the athletes can either create a positive or negative experience for the athlete.

In other studies that looked at the drop out rates in children’s sports, the coach is very influential. How enjoyable they make the sport, can either increase or decrease the chances of their players playing the sport for a long time or quitting. Their role in the development of the child as a person will be a much more important aspect of their coaching. Players and parents will remember them in how they or their child was treated and not what they won. Unfortunately, coaches themselves are often under the wrong impression that they are there to only teach kids how to play and then to make their team a winning team.

This is the biggest misconception a coach can have about his or her performance as a coach. Most parents don’t care if the team wins or loses. All they care about is how their kids play. Everyone plays to win but the parent is concerned that his/her child plays. Are they enjoying the game, making friends, keeping fit, demonstrating fair play, and learning the values of competition and cooperation? These are life skills that are applicable to the real world. Playing in the NHL, NBA, World Series or the World Cup is not going to be the real world for most kids. Of course, there are parents who actually think their child will be the next superstar but most are reasonable and just want their kids to do their best and use sport as a life learning tool. That can only happen if kids stay in sports. Of course players need a goal that there may be a future in athletics but coaches must realize that young kids will search for that goal on their own. Parents are actually expecting you to get to the other goals. Ultimately, to learn life’s lessons.


Therein coaches make grave mistakes and are the prime reason why kids quit sports. In a study of over 11,000 kids, the number one and two factors for why kids quit sports are:
1) It was no longer interesting and 
2) It was no longer Fun.


This was the same for boys and girls. Quitting because the coach was a poor teacher was the 6th on the list for reasons why boys quit sports and not even in the top ten list for why girls quit sports.
Who else can be blamed for kids quitting sports based on the top two reasons but the coach? If the coach cannot make playing a sport interesting or fun, than he/she has failed as a coach in being the leader and role model that he or she needs to be. The coach has failed in the player’s eyes and parents also consider the coach a failure. Championships are not what parents care about. Players want to have fun first and foremost. If this is not achieved, the coach has been a poor role model.


The issue of kids quitting sports is huge especially when we are fighting for kids to get active and healthy. Drop out rate hovers above 75% in boys and at 65% in girls by age 12.



Learning skills, tactics and strategies does play a role in keeping players interested and coaches need to understand that learning is important but winning is not. Take a good look at the spectators at a youth sporting event. Most are parents and they are not there to watch the team. They are there for one reason and one reason only. They are there to watch their children and in reality, that’s all they care about. Do they prefer to see their team win the championship at the expense of their son or daughter playing? No way, because parents would rather see their kids play a fair share of the game and risk losing the championship rather than sit out. A victory would be more rewarding if the child played in the game rather than be embarrassed in front of his or her peers for not playing. Parents couldn’t really care less if the team won or lost if it was at the expense of their child not playing. I watched a nine-year old boy cry so hard that he created a crowd after his house league coach barely played him in a playoff game. I also witnessed a coach of a select team act like a monkey on the sidelines and get thrown out of a game.

Whenever I put on coaching sessions I say, “Coaches, you are not on TV! There are no close ups of you and you are not being judged by whether you win or lose.”
Coaches often make that assumption because the one or two parents out of 18 that they coach, are giving them suggestions of what he or she should do to win. Those parents are giving coaches the wrong impression.

They do not represent most of the other parents of the kids they coach. Unfortunately, those type parents are also often the most vocal parents on the team and use language that would make the coach feel that all other parents share his or her views. Rarely is that the case.


Children want to have fun, and they are eager to learn but things need to be kept interesting. The coach occupies a special place in the eyes of a young player. They look to the coach as a role model, leader, problem solver, and someone who will enlighten their lives. Coaches must not turn them off sports by ignoring these psychological cues that children fail to shout out at them.


Ultimately the coach will be judged and remembered by how they treat their athletes, the officials and the opponents. Dr Tom Fleck once said, “the real ‘Coach of the Year’ should be the coach who brings back the most players in the following season, not the coach with the most victories.”




An Important note to coaches:


“You are very important in more ways than you think. It’s time to re-define your real job as a coach of our youth. You are not there just coaching a sport. You are there to help guide kids through life. Those coaching very young kids will have different issues than coaches coaching teenagers. Also, each child is different emotionally, mentally, and coaching is a challenge. Please be proud and honoured of the fact that you have been given a huge task with our youth and learn what you can about dealing with the age bracket you are coaching. Take it professionally and respectfully.”


“Your real job is to keep kids in the game, while teaching values and ethics. Make it fun and interesting to the point that the kids you coach will love what they’re doing so much that they will thrive to repeat what you teach them at home and look forward to coming to games and practices”
“And about losing your players to poachers. Don’t worry. If you accomplish those two goals, no one will want to leave and the parents will not want them to leave. You’re real success as a coach will be judged by how many players you keep in sport and by the impression you left on that child’s life forever. Will the players you coach seek you out 20 years later and thank you for your time and how you treated them as individuals?”
“Strive for those goals everyday as a coach and success will come automatically in more ways than one.”


Coaches! You are glorified because you do make a big difference in a child’s life. Unlike television you are not glorified because the audience wants to see you act immaturely on the sidelines. That’s not your place when you coach kids. Your are not on TV. You are not in the entertainment business of pro sports.


If you coach kids, please be the reason kids stay in sports, not the reason they quit sports.
Enjoy the challenge, have fun, and thanks for reading.



Good Luck,


John DeBenedictis


Executive Director (National Soccer Coaches Association of Canada)=




John DeBenedictis received his Bachelor of Science Degree in Physical and Health Education with an advanced certificate of Coaching from York University. He holds a senior amateur-coaching license in Ontario and is the Executive Director of The National Soccer Coaches Association of Canada.. He has studied children’s drop out rates in sports and the psychology and sociological factors in sports for over 35 years in a variety of sports. He has written numerous articles, made films and lectured on these issues. DeBenedictis was the first coach to bring the Weil Coerver ball possession and dribbling techniques to Canada.

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